Amazon just created the latest world’s most advanced shopping technology known as Amazon Go. It is a new kind of store with no checkout required so you will not have to wait in line. It is partially-automated, with customers able to purchase products without using a cashier or checkout station. Most people who spend any time in a grocery store understand how vexing the checkout process can be, with clogged lines for cashiers and customers who fumble with self-checkout kiosks.
The technology is often referred to as a cashier-less grocery store. It is a grocery store operated by the online retailer. It is currently located in Seattle, Washington only but in the works for Chicago and San Francisco. Just be patient as work is on to ensure that this technology gets to the nook and cranny of every city of the world. There are no shopping carts or baskets inside Amazon Go because there is no need for them. instead products are dropped straight into a shopping bag.
Mode of Operation of Amazon GO
The promotional video published by Amazon explained that the store concept uses several technologies. Which including computer vision, deep learning algorithms, and sensor fusion. These are used to automate much of the purchase, check out, and payment steps associated with a retail transaction. The ‘checkout-free’ shopping experience is made possible by these same types of technologies which are also used in self-driven cars. The store concept relies on the prevalence of smartphones and geo-fencing technology. Thus
Customers must download the app for iOS and Android, which is linked to their Amazon.com account, before shopping at the store. The app allows users to add others to their account, so kids and a spouse’s purchases can be charged to the same bill.
Actual shoplifting is not easy at Amazon Go. The ceiling of the store has multiple cameras and store shelves have weight sensors, to detect which item(s) a customer took. If a customer takes an item off the shelf, it will be added to the person’s virtual cart. If a customer places an item back on the shelf, it is “taken out” of the virtual cart.
What then can you purchase at Amazon Go?
Amazon Go has basically food and beverages, although non-food items like batteries and over-the-counter medications also are available. Food offerings include ready-to-eat breakfast, lunch, dinner, and snack options made by the company’s chefs and local kitchens and bakeries. The grocery essentials range from bread, milk to artisan cheeses, locally made chocolates and chef-designed Meal Kits also.
What does it take to shop at Amazon?
All you need is an account, the free Amazon Go app, and a recent-generation iPhone or Android phone.
- Then, download the app from an Apple App Store, Google Play or Amazon Appstore
- Sign in before you visit the store. Use the app to enter the store and then shop as you normally would. Feel free to put your phone away—you don’t need it to shop.
- When you’re done shopping, just leave the store. Shortly after, Amazon will send you a receipt and charge your account.
The advancement in technology in recent times is mind-blowing. With GO technology, you just walk in, pick things and walk out without stress.