AdMob | Monetizing Mobile Applications through Google AdMob

App Developers can now monetize their apps through a mobile advertising platform called AdMob. This platform is owned by Google for promoting, advertising and monetizing mobile apps. Mobile app developers can now earn money even from their app and increase their revenue through in-app ads. Simply by enabling in-app advertising through Google Analytics.


Google Analytics known as the most widely used web analytics service on the Internet is a free web analytics service offered by Google that tracks, analyzes, and reports web traffic. Google AdMob is a mobile advertising company situated in California, United States. It is available for Androids and iOS devices and can be downloaded from their respective stores.

AdMob just like AdSense is designed by Google for mobile app developers to earn money through their apps. AdSense, on the other hand, is for web publishers, bloggers and so on. These platforms have been designed for internet users, and Software Engineers to work and earn real money provided they adhere to the Google Policies.

How Google AdMob works on Mobiles

Connect AdMob to an online advertising service Platform, where advertisers pay to display brief advertising copy, products, texts, and video content within the Google ad network to billions of internet users across the world. This platform is developed and owned by Google and is known as AdWord. The AdWord is an online marketing platform that uses custom targeting.

It also applies keywords, and ads based on your app ID and other key information to launch a campaign. The essence of this campaign is to get as many people as possible to download your app thereby generating traffic. The app ID is a unique identifier that is assigned to the app when it is uploaded to AdMob. Also, ad unit ID is a unique ID number assigned to each of the developer’s ad units when they’re created in AdMob for the newly created apps.

4 Easy Steps to AdMob Creation

  1. Existing users can simply sign in but for new users, you need to first Sign up for AdMob
  2. Then create ad space in your app and make your app ad spaces available by creating ad units in AdMob. You choose where you want the ads to appear. Whether on the header, middle or bottom depending on the space created when you add the ad units to your app code.
  3. It will show the highest performing ads to your users as it works with its own network and third-party ad networks as described above to ensure the highest performing ads will be shown in your app.
  4. The App Developer gets paid as AdMob handles all the behind-the-scenes work. it will also handle the billing of advertisers and networks for the ads shown in your app. The condition is that the developer must comply with the AdMob Policies.

The Platform also has a mediation ability. This helps to manage incoming ad requests to multiple ad sources. Also, it ensures that the developer finds the best available ad sources to fill the requests.